From sourcing and list planning to private client programs, we support beverage teams with thoughtful, behind-the-scenes expertise.

We work with hospitality teams who care deeply about what they pour—but don’t always have time to manage every detail. Whether it’s a restaurant building a smarter list, a hotel stocking private suites, or a club designing a wine-forward event calendar, we help bring structure, sourcing, and polish to programs that deserve more than copy-paste selections. Our job is to listen, adapt, and quietly make it easier to offer something exceptional.

Sourcing That Fits the Program

We don’t show up with a portfolio. We show up with questions. What’s already working? Where are the gaps? What does your clientele expect—and how do we offer just a little more? Once we understand your service model and margins, we curate a selection strategy that feels tailored and considered.

Support for Beverage Teams

Whether your team includes a seasoned somm or a busy GM doing everything, we offer behind-the-scenes support—sourcing, pairing, list design, and storytelling touchpoints that help elevate the experience. No hand-holding, no overstepping. Just good wine, placed where it makes sense.

Programming & Private Client Integration

Looking to host more wine dinners? Build a seasonal rotation? Develop a private-label gift or add a private client tier to your list? We help design and execute these ideas—quietly and professionally. Our goal is to add value without adding more work.

For Hospitality Partners, We Offer:

– Program audits and list refinement
– Curated sourcing by format, tier, and concept
– Staff pairing support and light training
– Wine event planning and private-client strategy
– Ongoing advisory available by subscription

Let’s Build Something That Works

We’re available for short-term projects, seasonal refreshes, or ongoing consulting. Let’s start with what you need.
→ Contact Wine Key